Reality TV star and entrepreneur Kim Kardashian showed jewelry of the famous brand IceLink on her Instagram page. It was founded in the United States by the son of Western Armenia Andy Soghoian together with his daughter Suzy. “The initials of the first and last names of my and my children,” Kardashian wrote, showing key chains with Armenian letters. IceLink is one of the most famous brands engaged in the production of expensive goods. The products of this company are primarily interested in hip-hop representatives who love large, bright and expensive jewelry-necklaces, crosses and rings. From the very first days of its existence, IceLink tried to convey to the public the love of luxury and, first of all, diamonds. Also, thanks to the policy of this company, today its members are integral attributes of a modern person who lives in step with the times and follows fashion trends.